Ron Mettler Group

Omni Digital Marketing Services 

Why?... Pay Per Click Advertising

Most of us know... 

Google is one of the 3 wealthest companies in the world.

As of December 2019, Google's net worth is estimated to be around $300 billion. 

Its parent company Alphabet's net worth is estimated to be around $900 billion making it the third most valuable company behind Amazon and Apple. 

The vast majority of that revenue came from what? You guessed it, selling Pay Per Click advertising services to businesses like yours and mine.

So, does Pay Per Click advertising work? Obviously yes! You don't become a trillion-dollar company by selling something that doesn't work.

 Google AdWords Basics... How Does It Work?

We know that the vast majority of people use the Google search engine to find what they are looking for.

Google receives over 63,000 searches per second on any given day, and those 63,000 searches per second are made up of people looking for information and looking to buy something, whether it be a product or a service.

When a search is made, typically 2 types of results are shown on the Google page.

 1.You have the 10 organic listings in which anybody has the opportunity to rank for, if they have good on and off page (SEO) Search Engine Optimization for their website.

SEO is very good, but it takes time and needs continual work and updating.

 2. Then you have the component that made Google one of the wealthest companies in the world, and that's called AdWords or (PPC) Pay Per Click.

PPC works instantaneously, and gets clicks right away!

* Instant Top of Search Engine Rankings

* Rank for Your Exact Buyer Keywords 

* Guaranteed Clicks to your Website

* Retarget Every Pay Per Click Visitor

* Total Control of your Ad-spend Budget

AdWords is the Platform... Pay Per Click is how the Platform Works.

Simply put, you as a business owner tells the AdWords platform to show your advertisement at the top of the Google's search page for a keyword you know people search for that need your product or service.

To get the top position, you enter a bid price in the AdWords platform that is higher than the others wanting that top spot, then you win the top position. 

But if you don't win the top position don't worry, you will then show up in position two or three, but still at the top of the search page. 

And you will still get clicks, just not as many as if you were in position one.

When you see this happening, you can then go back into the AdWords platform and adjust your bid price to get position one.

There are many other factors that help you gain the #1 position and keep your cost per click down but this is basically how (PPC) Pay Per Click works.

  Pay Per Click Advertising is the fastest way to get buyers to your website.

The Secert: When you couple PPC with Extremely Low Cost "Omni Retageting" you can lower your Pay Per Click Ad Spend Exponentially... 

In many cases up to 50% and sometimes you can pause your PPC champions and let Retargeting Takeover!  

The Big Secret!

Ron Mettler Group

Omni Digital Marketing Services

Call (925) 518-0068

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Call (925) 329-4136

Omni Market Your Business... For More Customers!