Why?... Retargeting Marketing

QUESTION: How do you get them to come back to your website?

 Retargeting... How Does It Work?

The Simple Explanation of How Retargeting Works

Someone lands on your Website or clicks one of your PayPer Click ads or opens an email you send out. 

Yes... you can Retarget your email list. 

A simple piece of hidden code called a pixel is put on the device that the shopper is searching from.

That pixel code allows you to develop retargeting campaigns, that shows banner type ads to the shopper when they go to any of the millions of website that display advertising on there sites.

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Example of sites that allow Retargeting Advertising:

AdWords is the Platform... Pay Per Click is how the Platform Works.

Simply put, you as a business owner tells the AdWords platform to show your advertisement at the top of the Google's search page for a keyword you know people search for that need your product or service.

To get the top position, you enter a bid price in the AdWords platform that is higher than the others wanting that top spot, then you win the top position. 

But if you don't win the top position don't worry, you will then show up in position two or three, but still at the top of the search page. 

And you will still get clicks, just not as many as if you were in position one.

When you see this happening, you can then go back into the AdWords platform and adjust your bid price to get position one.

There are many other factors that help you gain the #1 position and keep your cost per click down but this is basically how (PPC) Pay Per Click works.

The PPC "Secert" You Need To Know!  

Pay Per Click Advertising is the fastest way to get buyers to your website.

The Secert: When you couple PPC with Extremely Low Cost "Retageting" you can lower your Pay Per Click Ad-Spend Exponentially... 

In many cases up to 50%, and sometimes you can even PAUSE your PPC champions and let Retargeting Takeover!  

Call (925) 518-0068

Copyright - 2020

ANSWER: You send your website to them. With Omni Retargeting!

FACT: On average only 3% of first time visitors to websites buy something.

Ron Mettler Group

Omni Digital Marketing Services

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We all have wondered why we see the products & services that we just searched for... INSTANTLY show up all over the Internet. Some say it's CREEPY  

 Example 1: 

You looked for a tool on Amazon, and all of a sudden that same tool is popping up every where you go on the internet. 

Yes, Amazon is Retargeting You.

 Example 2: 

You’re shopping for a pair of exotic shoes, and you go to several of different websites looking for them.

You decide to wait a day or two to make a purchase.

Now, one of the websites you visited does retargeting and the other 3 or 4 don’t.

Next, as you are on-line over next several days you get reminded with a nice attractive ad from one of the websites you visited.

You like what you see, and you make the purchase.

 Example 3:

You want to have some work done on your house. You go on-line to look for service providers.

And, as we know not all service providers are the same, so we have to make a choice.

But one service providers stands out because you have seen them several more times on the internet when you were not even looking for them.

The variety of banner ads show discounts they are offering, the next ad shows their 5 Star Reputation, the next ad shows how long they have been serving the Community.

You like what you see, and you give them a call.

Omni Market Your Business... It Works!

Ron Mettler Group

Omni Digital Marketing Services 

Call (925) 329-4136